Top 5 Beauty Retail Apps in Guatemala for Q4 2023

In Q4 2023, the beauty retail app market in Guatemala saw varied performance across the top five applications. Here’s a closer look at the trends for Nykaa – Makeup/Beauty Shopping, IPSY: Personalized Beauty, OnSkin - AI Product Scanner, Lush Fresh Handmade Cosmetics, and Perfumerías DRUNI.

Nykaa – Makeup/Beauty Shopping experienced a steady stream of downloads, peaking at 226 in mid-October. However, there was a notable decline towards the end of the quarter, dropping to 32 downloads in the final week of December. Weekly active users showed a more stable trend, starting at 925 in late September and ending at 940 in the last week of December.

IPSY: Personalized Beauty had relatively low download numbers, with a peak of 18 downloads in the week of October 9. Weekly active users fluctuated slightly but remained around the 50-user mark throughout the quarter.

OnSkin - AI Product Scanner saw a gradual increase in revenue, starting from $12 in early October and reaching $46 by the end of December. Downloads were minimal at the beginning of the quarter but saw a peak of 20 in late November. Active users showed a small uptick, reaching 20 by the last week of December.

Lush Fresh Handmade Cosmetics had sporadic download activity, with a notable peak of 14 downloads in the week of October 23. There was no significant revenue reported during the quarter.

Perfumerías DRUNI had minimal download activity, peaking at 9 downloads in mid-October and mid-November. No significant revenue was reported for the quarter.

This data highlights the diverse performance metrics of the top beauty retail apps in Guatemala. For more detailed insights, visit Sensor Tower.